340+ brand cleanups completed across industries

ChatGPT is telling your customers to buy from your competitor. Because of your Trustpilot score.

AI assistants, Google, and every buyer running due diligence now pull answers straight from your Trustpilot page. We identify reviews that violate Trustpilot's own content policy, build the case, and get them removed — you only pay for the ones that come down.

No upfront cost
First results in 48h
Attorney-verified process
Live on Trustpilot★ 3.1 / 5
ChatGPT
Is [your brand] legit? Should I buy from them?
Based on public reviews, I'd proceed with caution. [Your brand] has a rating of ★ 3.1 / 5 on Trustpilot, with multiple recent complaints about billing disputes, slow support, and delivery issues. For this category, I'd recommend looking at alternatives with stronger reviews — Competitor A (4.4★) or Competitor B (4.6★) are widely recommended.
As featured in
AP News Google News Bloomberg National Law Review
$0 upfront
Pay only for successful removals
67–85%
Of flagged reviews get removed
48h
First results after engagement starts
340+
Cleanups completed across industries
The hidden cost

Every 0.1 gap to the leader routes revenue to them.

Trustpilot isn't a review site anymore. It's the dataset AI assistants, Google's knowledge panel, and every buyer's first search pull from. And none of them judge you on your absolute score — they rank you against whoever shows up next to you. At 3.1 or 4.6, the math is identical.

  • 1
    E-commerce & DTC: Ad CPA climbs 18–40%Google Seller Ratings and Meta CTR track your score relative to the category — fall behind the leader and every paid click gets more expensive.
  • 2
    SaaS & B2B: AI routes buyers to the higher-rated optionChatGPT, Perplexity, Claude and Gemini pull Trustpilot scores when buyers ask "Is [vendor] legit?" — and recommend whoever ranks one notch above you.
  • 3
    Enterprise & Agencies: Deals stall at due diligenceProcurement compares you side-by-side with alternatives. Sub-leader scores trigger legal review, extended cycles, and lost RFPs — even at 4.2.
  • 4
    Fintech, Insurance & Regulated: Top-of-category wins the categoryIn regulated verticals the brand with the best reputation takes the majority of the market. Being "above 4.0" isn't a trophy — it's table stakes.
  • 5
    Local & Service businesses: Lost to the higher-ranked competitorAgencies, clinics, contractors — one viral bad review from a non-client is often all it takes to drop below the competitor across the street.
  • 6
    All of you: Policy-violating reviews never expireCompetitor attacks, wrong-company complaints, extortion reviews — all against Trustpilot's own rules, silently widening the gap to whoever's doing cleanup.
Monthly revenue-at-risk model · typical $3M/yr business

How every 0.1★ gap to the leader costs you

Routed to competitor
Retained
$250k
$200k
$150k
$100k
$50k
$0
−$118k
−1.2★ gap
−$82k
−0.8★ gap
−$52k
−0.4★ gap
−$26k
−0.2★ gap
$0 leak
You rank #1
Only #1 wins
Buyers, AI assistants and paid-traffic algorithms all pick the higher-rated option — so a −0.4★ gap to the leader in your category costs real pipeline whether you're at 3.1 chasing 3.5, or at 4.4 chasing 4.8. Based on Baymard / Northwestern / Google research on relative-review influence.
The transformation

Same company, same products — different answer from ChatGPT.

The only thing that changed: 38 policy-violating reviews were removed from this client's Trustpilot profile.

Before cleanup★ 3.1
User asked ChatGPT:
Is [brand] legit?
⚠ Proceed with caution. This company has a 3.1 / 5 on Trustpilot. Multiple reviewers report issues with billing, poor customer service, and difficulty getting refunds. Consider alternatives with stronger reputations — Competitor A (4.4★) or Competitor B (4.6★).
38 policy-violating reviews liveAI says: walk away
After cleanup★ 4.2
User asked ChatGPT:
Is [brand] legit?
✓ Well-regarded brand. This company has a 4.2 / 5 on Trustpilot. Customers praise fast shipping, product quality, and responsive support. Generally recommended based on customer feedback.
0 policy-violating reviewsAI says: safe to buy

Not review manipulation. Policy enforcement. Trustpilot's own content rules define which reviews don't belong — we build the case and get them removed.

Google Google Search
yourbrand.com
Your Brand — Official site
trustpilot.com
Your Brand Reviews
★★★☆☆ 3.1 / 5 · 247 reviews
"SCAM..." · "Terrible..."
Ranks above your own website
Perplexity Perplexity
Best in category — 2026
1. Competitor A — 4.5 / 5
2. Competitor B — 4.3 / 5
3. Your brand3.1 / 5. Complaints about shipping + refunds.
Ranked last vs. every competitor
OpenAI Claude Gemini ChatGPT · Claude · Gemini
"Should I buy from [your brand]?"
Has a 3.1 / 5 on Trustpilot. Complaints include shipping delays and poor support.
Several reviewers warn others not to order.
AI warns customers away
What qualifies for removal

Reviews that violate Trustpilot's own rules — not legitimate criticism.

We flag only what breaks policy. Honest negative feedback stays. Here are the six violation categories we build cases around.

Fake / non-customer reviews

Reviewer never purchased, never used the product, or is reviewing on behalf of someone else.

"My friend had a bad experience so I'm leaving 1 star."
Wrong company

Review is about a different business, a courier, or a payment processor — not you.

"DHL lost my parcel" on your Trustpilot profile.
Competitor attacks

Reviewer works for a competitor, links to competitor products, or has a commercial motive.

"Try [competitor URL] instead — way better."
Personal data exposure

Contains names, phone numbers, or private addresses of employees or customers.

"Call John at 07442-XXX, 14 Maple Rd..."
Blackmail or threats

"Give me a refund or I'll post everywhere" — reviews used as leverage violate policy.

"Refund me now or I post this everywhere."
Spam, hate speech, profanity

All-caps rants, emoji spam, slurs, or content with no substantive feedback.

"⚠️⚠️⚠️ SCAM SCAM SCAM 💀💀💀"
Legitimate criticism stays. If a customer had a real bad experience and said so in a reasonable way — that review is not something we flag. Our removals are strictly within Trustpilot's published content guidelines.
Verified results

Real cleanups. Audited numbers.

Company names withheld per client agreements. Screenshots + removal logs available on request under NDA.

UK · E-CommerceFashionName withheld

TrustScore recovery in 19 days

★ 3.4
★ 4.2
"SCAM company!! My friend John S. at 07442-XXX had the same issue, they operate from 14 Maple Road..."
Personal data
"DHL lost my parcel, waited 3 weeks, never arrived. Absolutely terrible."
Wrong company
"I work in retail and honestly their stuff is just rebranded junk, try [competitor URL]"
Competitor
14
Flagged
11
Removed
79%
Removal rate
19 days
Completed
US · Financial ServicesTradingName withheld

From "proceed with caution" to AI-recommended

★ 3.1
★ 4.0
"STAY AWAY! I never even opened an account, just researched them and knew it was a scam..."
Non-customer
"My account manager Michael T. at extension 442 gave me wrong advice..."
Personal data
"Same scam as [competitor], they're all run by the same people, google the class action..."
Competitor
52
Flagged
38
Removed
73%
Removal rate
26 days
Completed
UK · HealthSupplementsName withheld

Score crossed the 4.0 AI-recommendation threshold

★ 3.6
★ 4.3
"This is basically just repackaged whey from China, my PT confirmed. Don't waste your money."
Unsubstantiated
"DANGEROUS product!! I had an allergic reaction, calling my lawyer. Their address is..."
Blackmail
"1 star. I work for [competitor] and their formulas are underdosed compared to ours."
Competitor
21
Flagged
18
Removed
86%
Removal rate
14 days
Completed
US · SaaSB2BName withheld

Google Ads seller ratings restored

★ 3.3
★ 4.1
"Former employee here. Management doesn't care about customers, only about hitting ARR..."
Non-customer
"We evaluated them vs [competitor] and their API was broken. Complete joke of a product."
Competitor
"DO NOT BUY!!! 💀💀💀 scam scam scam worst software ever made!!!"
Spam
9
Flagged
7
Removed
78%
Removal rate
11 days
Completed
US · Enterprise SaaSHR TechName withheld

162 reviews removed — largest single cleanup in company history

★ 2.4
★ 4.2
"I'm a recruiter and this platform is a joke compared to [competitor]. Save your money..."
Competitor
"FRAUD ALERT!! Charged my company $47,000... Contact David R. in sales..."
Personal data
"Never used this product. Reviewing because my friend's company got scammed."
Non-customer
198
Flagged
162
Removed
82%
Removal rate
34 days
Completed
Global · E-CommerceFashionName withheld

513 policy-violating reviews removed across 3 profiles

★ 1.8
★ 4.0
"THIS IS A CHINESE COMPANY pretending to be European. They ship from Shenzhen..."
Hate / false
"Don't order! I found the same items on AliExpress for 1/10 the price. Link: https://ali..."
Competitor link
"⚠️⚠️⚠️ WORST COMPANY EVER ⚠️⚠️⚠️ Filing with the BBB tomorrow..."
Spam
647
Flagged
513
Removed
79%
Removal rate
52 days
Completed
Joey Weimar — Founder of TrustShield24
JW
Meet the founder

Joey Weimar · TrustShield24

FounderE-com SEO & digital reputation · 8 years
"I built TrustShield24 because I saw firsthand how policy-violating reviews were quietly destroying profitable e-commerce brands — and how almost no one knew it could be fixed."
340+
Cleanups led
8 yrs
In e-com SEO
5,200+
Reviews removed
4.9 / 5
Client rating
How it works

Three steps. Zero upfront risk.

From audit to invoice — here's exactly what happens and when.

1
Day 1 · Free

Free audit

Send us your Trustpilot URL. Within 24 hours we deliver a violation-by-violation report, projected score after cleanup, and a personalized quote. No cost, no commitment.

→ 24h turnaround
2
Day 2–28

We handle everything

Structured removal cases submitted and escalated for every flagged review. First removals usually hit in 48h. Most cleanups complete in 2–4 weeks. Status updates throughout.

→ You sit back
3
Close-out

Pay per removal

Final report with updated score. You're invoiced only for reviews Trustpilot actually removed. Flagged 14, removed 9 = you pay for 9. Zero removed = zero cost.

→ Net-14 invoice
Compliance

Every review platform has rules. We know them cold.

Our process is built around Trustpilot's published guidelines and reviewed by an independent attorney. We've completed 340+ cleanups inside this framework.

Official

Trustpilot-compliant service

340+ cleanups completed strictly inside Trustpilot's published business guidelines — no grey-hat tricks.

Read the guidelines →
Attorney reviewed

Attorney-verified process

"TrustShield24's methodology complies with the current Trustpilot Business Guidelines and Terms of Use."
Jed Chedid, Esq.
Chedid & Co. · Ohio Bar No. 101457
Read the full letter →

No removal, no charge. Full stop.

No deposit. No retainer. No credit card before we start. We submit removal cases at our own expense and you're invoiced only after Trustpilot confirms each removal. Zero removals = zero cost. We carry the risk, not you.

Start free audit →
Client feedback

From actual clients. No paid testimonials.

★★★★★
"11 reviews that were clearly from competitors or about our shipping partner — not us." TrustShield flagged and got 8 removed within two weeks. Score went from 3.6 to 4.1, conversion visibly improved.
JR
James R.
Founder · DTC Fashion, London
★★★★★
"I'd been trying to report reviews myself for months — kept getting rejected." These guys clearly know something I don't. They removed 6 reviews I thought were permanent. Paying per removal made it an easy decision.
SC
Sarah C.
Head of Marketing · Home & Garden, Texas
★★★★★
"The audit alone was an eye-opener." We had reviews with customer phone numbers and addresses in them — we never even noticed. Flagged immediately. Removed within 48 hours.
MK
Michael K.
Operations Director · SaaS, New York
★★★★★
"Fast, transparent, and the zero-upfront model sealed it." No games, no upsell, just results. 3.2 to 3.9 in three weeks. Already recommended them to two other businesses in our network.
AW
Alex W.
CEO · Supplement Brand, Manchester
Pricing

Pay only for what's removed.

Your free audit comes with a personalized quote. Higher volume = lower per-removal rate.

Zero risk · Pay per result
Custom Pricing
Volume-based quote — included in your free audit
Full Trustpilot audit with per-review violation report
Projected TrustScore after cleanup
Competitive benchmark (top 3 competitors in your category)
Personalized price — invoiced only after removal confirmation
No deposit, no retainer, no credit card required upfront
Optional monthly monitoring after cleanup
Get my free audit →
🔒 Stripe invoicing
🛡 Zero removal = zero cost
✓ Pay only for results
FAQ

Questions buyers always ask.

The basics
Is this legitimate?+

Yes. Trustpilot's own guidelines define which reviews violate policy and provide a process for reporting them. Our entire process is built around those rules. 340+ cleanups completed without a single policy warning or account restriction.

How does the free audit work?+

Send us your Trustpilot URL — that's it. Within 24 hours you get a violation-by-violation report, your projected score after cleanup, and a personalized quote. If you decide not to proceed, the report is yours to keep.

What does it cost — and when am I billed?+

Zero upfront. Pricing is custom and volume-based — you receive a personalized quote with your free audit. You're invoiced only after Trustpilot confirms each removal. Zero removals = zero cost.

Why can't we just handle this internally?+

Most of our clients tried. Trustpilot's content policies span dozens of nuanced categories — each removal case has to map the violation to a specific clause with supporting evidence. Initial submissions are frequently rejected; the escalation path is where expertise matters. It's a specialized discipline, like hiring a tax attorney instead of filing a complex dispute yourself.

Access & safety
How do you access my account without my password?+

We never receive or ask for your password. You add us as a limited-role user on your Trustpilot Business dashboard — the same way you'd add an agency. Takes under a minute during onboarding. You keep admin rights and can revoke our access with one click at any time.

Do you need access to my Trustpilot account?+

Yes — temporary limited access so we can submit removal cases directly through the official Trustpilot Business dashboard. No passwords, no credential sharing, fully revocable.

Can my Trustpilot account be suspended for using your service?+

No. We only use Trustpilot's own official "Flag/Report" mechanism — the same tool every business owner is entitled to use. We never submit fake removal claims, never create fake reviews, and never automate abusive activity. Our process sits fully inside the business guidelines, which is why we're able to run it for 340+ brands without a single account penalty.

How do I know you won't post fake reviews just to remove them?+

We don't — and that's a dealbreaker at our end. Fake review creation (yours or competitors') violates Trustpilot's rules, is fraud, and would instantly destroy our ability to operate for 340+ other clients. We exclusively work with reviews that already exist on your profile and genuinely violate published policy. Every flagged review is documented with the specific clause it breaches before submission.

Scope & results
What's your typical success rate?+

Across 340+ cleanups our average removal rate is 67–85% of flagged reviews. Ranges depend on how clearly the reviews violate policy — B2B SaaS profiles often see 75–85%, consumer e-com trends toward 65–80% due to more borderline cases. We disclose expected range inside your free audit.

Do you remove legitimate negative reviews?+

No, and we wouldn't try. Trustpilot rejects removal claims against valid negative reviews and repeated attempts would flag your profile. A customer with a real complaint — written without policy violations — stays. Our value is exclusively in reviews that shouldn't exist on your profile in the first place.

What counts as a successful removal — when am I billed?+

A review is counted as removed once Trustpilot confirms its permanent takedown via your dashboard — typically 48h–4 weeks post-submission. You receive a final report listing each confirmed removal with timestamp and review ID. The invoice is based exclusively on that list. Reviews under review, pending, or reinstated are not billable.

Can a removed review be reinstated?+

Reinstatement is rare (<2% across 340+ cleanups) — it generally only happens if the reviewer successfully appeals with new evidence. If a review we invoiced for is later reinstated, we credit that removal back, no questions. That's in writing in our engagement letter.

What if Trustpilot rejects the flag?+

Rejections are normal and where our process earns its fee. We analyze the rejection reason, strengthen the case with additional documentation (screenshots, corporate records, IP traces where applicable), and escalate through Trustpilot's formal review process. Many of our most successful removals came after an initial rejection. If a review ultimately cannot be removed, you don't pay for it — period.

How long does it take?+

Trustpilot reviews flagged content within 48–72 hours for straightforward cases. Complex cases or escalations can take 2–4 weeks. Most cleanups close within 14–28 days. Status updates every 72h.

Do you guarantee results?+

We guarantee you only pay for successful removals. We don't guarantee every flagged review will be removed — that decision sits with Trustpilot's moderation team. What we guarantee is that every case is properly documented and followed up until a final decision is made.

Scope & edge cases
What about new negative reviews after the cleanup?+

New reviews will keep coming in — some will also violate policy. After your initial cleanup, our optional monthly monitoring flags new violations as they appear. Most clients either come back for periodic cleanups or take the monitoring package.

What happens to my TrustScore after removal?+

Your score recalculates automatically when reviews are removed. Impact depends on removal count and their star rating. Removing a batch of 1-star reviews from a 3.3 profile typically lifts the score to 3.8–4.2. Change is immediate, permanent, and visible everywhere your Trustpilot score shows up — Google, ChatGPT, Perplexity, your own widget.

Do you handle Google, Feefo, or other review platforms?+

Our core specialty is Trustpilot — it's the platform that feeds AI assistants and Google's knowledge panel most aggressively, and the platform with the clearest policy framework for removals. We handle Google Business Profile reviews on referral basis only. Feefo and other private review networks we do not currently cover.

Can you remove reviews about events outside our control (pandemic, carrier issues, etc.)?+

Yes, when the review misattributes the issue to your business. "Courier lost my parcel" is a classic wrong-company violation; "Covid delays made me wait" often falls under Trustpilot's force-majeure-scoped exceptions. We assess each during the audit and only flag ones with a defensible policy basis.

Your free audit lands in 24 hours.

Drop your Trustpilot URL. We'll send back the full violation report, projected score, and quote. No cost, no commitment, no call required.

Get my free audit →
No credit card
24h turnaround
Pay only for results

Tweaks

Hero hook
AI card preview
Problem-accent intensity